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Privacy Policy

Privacy Policy

Last Updated: February 21, 2026

Welcome to the official website of Adam Peaty. This Privacy Policy describes how personal information is collected, used, and shared when you visit or make a purchase from this site (the "Site"). We are committed to protecting your privacy and handling your data in an open and transparent manner.

Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

Device Information includes:

  • IP Address: Your Internet Protocol address, which may be used to infer your general location.
  • Browser Type: The type of web browser you are using (e.g., Chrome, Firefox, Safari).
  • Operating System: The operating system of your device (e.g., Windows, macOS, Android, iOS).
  • Pages Visited: Information about the specific pages you visit on the Site and the order in which you visit them.

We use this Device Information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Cookies

Cookies are small data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

We use cookies to enhance your experience on our Site, for analytics purposes, and to understand how our Site is used. You can control the use of cookies at the individual browser level. If you reject cookies, you may still use our Site, but your ability to use some features or areas of our Site may be limited.

Third-Party Services

We may use third-party services to help us operate our Site and provide our services. These third parties may have access to your Device Information to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. Examples include:

Advertising

We may use your Device Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Children's Privacy

Our Site is not intended for individuals under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions. If we become aware that we have collected personal information from a child under age 13 without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by visiting our contact page.